How it works:

Edeka Case

ADDRESSABLE TV ADS OFFER THE UNIQUE OPPORTUNITY TO COMBINE THE VERY HIGH REACH OF TELEVISION WITH THE PRECISE TARGETING CAPABILITIES OF DIGITAL MARKETING. THEY OFFER AN IDEAL WAY TO INCREASE THE VISIBILITY AND ATTENTION OF YOUR CAMPAIGNS IN A NON-INTRUSIVE WAY BY DISPLAYING THEM AS BANNERS AFTER AN ACTIVE SWITCHING MOMENT WITHIN A RELEVANT TV SHOW OR MOVIE.

Exclusive placement into the users TV experience when and where it matters most

Channels on which Addressable TV can be displayed:

Smart-TV (connected to the internet)

Countries: 

• Germany
• Austria

KPIs that can be reported:

• Impressions 
• Channels
• Delivery time
• Unique Devices

What is needed?

• Format: SwitchIn Display Banner (Dynamic). 264 x 720 px Side Bar and 996 x 160 px Bottom Bar
• Lead Time: 7 Working Days