POCO INSPIRED ON PINTEREST: 10 MILLION IMPRESSIONS FOR THE GARDEN SEASON WITH PIN EXTENSION

CAMPAIGN GOALS IN FOCUS

  • Poco skillfully showcases highlight products for the garden and balcony season and increases the visibility of the products.
  • Support the purchase decision during virtual shopping moments with the exclusive PinExtension from Offerista and target group-oriented products.
  • Use Drive2Store power to specifically address customers in the vicinity of the stores and activate them for a visit to the nearest POCO store via Google Maps integration.
  • Increase the reach and strengthen POCO’s branding with stylish products.

IMPLEMENTATION OF THE CAMPAIGN

  • Punctual campaign launch at the start of the garden and balcony season for maximum impact.
  • Exclusive PinExtension integrated as an extended campaign page on Pinterest, supporting the drive-to-store effect.
  • Placement of sponsored pins in the users’ home feed with appealing image and video formats that generate high attention and interest in Poco products.
  • Targeted use of Pinterest users’ browsing behavior to present POCO’s highlight products at the right time and in the right place.
  • Precise targeting of relevant audiences in the vicinity of POCO stores.
  • Drive-to-store: Integration of the maps search to strengthen the positioning of the stores.

RESULTS WHICH SPEAK FOR THEMSELVES

High visibility: Over 10 million impressions in a high-quality environment like Pinterest.

Strong interaction rate: 48% interaction on the PinExtension demonstrated the campaign’s success and strong interest in POCO’s highlight products.

Brand awareness and store visibility: The positioning of the stores and the brand’s visibility were significantly increased through active map searches.

Broad reach: The 20% CTR clearly indicates that offer communication on Pinterest works, and the extension provides added value.

“Getting over 10 million impressions in a quality environment like Pinterest is gold for our brand and for making our stores visible.”

Dominik Brackmann, Managing Director Ecommerce, POCO Einrichtungsmärkte