When the postman rings twice – Environmental factor of “Online shopping”

Various campaigns for waste separation and environmental protection adorn the media landscape. The green dot has to be put into the yellow sack, we sip our fair trade coffee in our favourite café and daringly handle the shopping with recyclable fruit nets and paper bags. The #climate protection hashtag on social media complements any selfie with a baby in a cloth nappy. But where does all that come from? In many cases we order on the Internet, or rather: Everyone celebrates online shopping.

According to a current study by the logistics service provider DPD, in addition to saving time and searching for cheap offers of a product, sustainability is also an issue for

e-shoppers: Around 66% of all customers when shopping are interested in brands and retailers who assume their responsibility when it comes to environmental protection. (Source: https://t3n.de/)

Hemp slippers, natural oils and a hoodie made from 100% organic cotton: “Add to your basket”. Ideally right away in three different sizes and colours. In most cases, what doesn’t fit or you don’t like can be returned easily and free of charge. And that is where nature pays the price.

There is no such thing as an environmentally conscious online shopper.

Environmental protection is not just about handling plastic and paper. It also affects all the logistics resources that are involved in our orders and related package deliveries.

On average, the “environmentally conscious hemp slipper buyer” stacks up four packages per month at home, wasting just as many resources as less environmentally conscious online buyers.

In France, the proportion of online shoppers who shop online at least once a month is 54%, closely followed by Austria (53%) and Switzerland (52%).

Clothing and sporting goods, for example, were bought online by 17% of Bulgarians last year. (Statista.com)


Support your locals. Be environmentally friendly. #drive2store

Conscious buying is best practiced “offline”. A visit to the shop around the corner saves the delivery route, and also has the great advantage of dealing with “real” people.

Wolfgang Kirsch, former boss at Media Markt, is of the opinion that although a retailer should present itself online as a specialist, local businesses are much better suited for personal exchange, and the focus can therefore be placed on individual advice (Source:https://www.kassenzone.de/).

With over ten years of expertise in this area, the Offerista Group offers its customers sector-specific solutions. The daily business of stationary retail is supported from branding to sales campaigns with individual support and success measurement.

The customer determines the goal: With a 360-degree marketing mix, the Offerista Group reaches up to 39.5 million consumers in Europe every month with cross-channel distribution of advertising media.

Push campaigns, for example, reach 3.7 million users in Germany. Learn more about successful push campaigns with our Case study with KIA.