SUCCESSFULLY STRENGTHENING BRAND AND PRODUCT POSITIONING WITH OFFERISTA ENGAGE
Dresden, 18 May, 2020 – The Offerista Group has managed to generate a stable interaction rate of 15 percent for campaigns with its the “Engage” product and thus significantly increase visitor frequency at the POS. In addition to tripling interaction, the provider of digital retail marketing also achieved click-through rates of up to 3.5 percent. For comparison: According to Google, the benchmark is 0.46 percent.
What makes the product special is that “Engage” is an advertising format with an engagement-based invoicing model. This means that the customer only pays when the user actually interacts with the advert, for example by clicking on the website banner or “leafing through” an offer overview. In this way, Offerista can also prove the success of an advertising measure even if the consumer doesn’t immediately reach the landing page, thus demonstrating a transparent alternative to the conventional CPM price model. At the same time, “Engage” offers customers a high level of security as they will only be invoiced if the advert is successful. Especially in times of coronavirus, this form of invoicing offers retailers transparency, security and control in addition to the maximum advertising efficiency.
Benjamin Thym, Managing Director of the Offerista Group, explains: “For us, transparency is an essential part of working with our customers. That is why we chose ‘cost per engagement’ when developing “Engage”. Our customers only pay when a user interacts with the ad. The increasing interaction rate is an indication of successful consolidation in the relevant target group and is increasingly in demand from our customers.”
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
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