OFFERISTA

Cross-Channel CAMPAIGNS

An all-round approach for effective retail marketing

CROSS-CHANNEL SOLUTIONS AS AN ALL-ROUND APPROACH FOR EFFECTIVE RETAIL MARKETING

If you are a retailer who is starting to advertise offers, you want to reach as many consumers as possible and activate your individual target group. It is therefore important to ensure target-oriented communication when creating a campaign. With a cross-channel campaign, you can appeal to your potential customers through various channels to ensure that your advertising message is conveyed on a broad scale using various user-relevant channels.

“Customer relations has developed from mass communication via regional and local communication all the way to personalisation. However, retailers rarely manage to consistently implement a personalised customer approach across all channels.” Participant of the 2019 CMO Study (EHI Retail Institute and Offerista Group)

Together with you, we are focussed on your campaign’s success. The goal is the (right) path which we have been taking and optimising with our satisfied customers for years.

Using the cross-channel approach, you can distribute your advertising message to a wide, yet targeted, audience. Our solutions also provide an ongoing look at performance and generate scope for optimisation. Just-in-time optimisation improves cost-efficiency.