Unused potential in print: a quarter of Germans are ad deniers

They are young, mostly male and live in urban hubs: promotional mail has no place in the quality of life of young urbanites. But apparently the over-60s would also like make their purchase choices without printed materials. According to a recent study by the IFH, one in four German consumers belongs to the group of ad deniers – and the trend is growing.

Conurbations with high rates of “no advertising” households include Frankfurt, Hamburg (over 50%) and Munich (61.5%). But even in rural areas, the proportion of people who elect not to receive promotional mail is not insignificant, and it is on the rise. (Source: POSTAKTUELL)

Reach ad deniers through push-and-pull campaigns

In cooperation with microm, a leading specialist in customer and location intelligence, you can benefit from the Offerista network (> 45 platforms) to reach ad deniers in same postcodes ​​as your branches.


The advantages for you

  • Reach ad deniers effectively through digital channels

  • Cross-channel playout of your campaign

  • Individual addressing of target groups

  • More effective use of your media budget

  • Activation of new customers

  • Instead of being seen as a distraction, advertising is perceived as a source of inspiration

Digital replaces print – extensive reach

With a nationwide reach of 26 million potential advertising contacts and a strong network of premium publishers, Offerista provides 360° solutions for individual digital advertising strategies. Increase the number of visitors to your (selected) stores and measurably increase your sales, e.g. for new openings, promotions or new product launches. We measure the success of your campaign right through to the point of sale (store visits, ROAS).

About the Offerista Group
The Offerista Group ( is the largest provider of digital retail marketing in the DACH region. Through its own channels and network of publishers (e.g. FOCUS Online, MeineStadt and Google), Offerista communicates retailers’ digital offering through cross-channel campaigns. This unique combination enables the company to address more than half of consumers locally through push-and-pull campaigns. Offerista links online measures to their impact on local businesses, thus meaning that the success of campaigns can be measured at the POS by tracking store visits and calculating sales contributions. The company employs over 100 people at its headquarters in Dresden and at sites in Berlin, Dusseldorf, Paris and Vienna. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact for the Offerista Group:
Lydia Bauers
+49 (0)30 609 839 625