REACH AD DENIERS DIGITALLY
Unused potential in print: a quarter of Germans are ad deniers
They are young, mostly male and live in urban hubs: promotional mail has no place in the quality of life of young urbanites. But apparently the over-60s would also like make their purchase choices without printed materials. According to a recent study by the IFH, one in four German consumers belongs to the group of ad deniers – and the trend is growing.
Conurbations with high rates of “no advertising” households include Frankfurt, Hamburg (over 50%) and Munich (61.5%). But even in rural areas, the proportion of people who elect not to receive promotional mail is not insignificant, and it is on the rise. (Source: POSTAKTUELL)
In cooperation with microm, a leading specialist in customer and location intelligence, you can benefit from the Offerista network (> 45 platforms) to reach ad deniers in same postcodes as your branches.
The advantages for you
Reach ad deniers effectively through digital channels
Cross-channel playout of your campaign
Individual addressing of target groups
More effective use of your media budget
Activation of new customers
Instead of being seen as a distraction, advertising is perceived as a source of inspiration
With a nationwide reach of 26 million potential advertising contacts and a strong network of premium publishers, Offerista provides 360° solutions for individual digital advertising strategies. Increase the number of visitors to your (selected) stores and measurably increase your sales, e.g. for new openings, promotions or new product launches. We measure the success of your campaign right through to the point of sale (store visits, ROAS).
The Offerista Group (www.offerista.com) is the largest provider of digital retail marketing in the DACH region. Through its own channels and network of publishers (e.g. FOCUS Online, MeineStadt and Google), Offerista communicates retailers’ digital offering through cross-channel campaigns. This unique combination enables the company to address more than half of consumers locally through push-and-pull campaigns. Offerista links online measures to their impact on local businesses, thus meaning that the success of campaigns can be measured at the POS by tracking store visits and calculating sales contributions. The company employs over 100 people at its headquarters in Dresden and at sites in Berlin, Dusseldorf, Paris and Vienna. The managing directors are Tobias Bräuer and Benjamin Thym.
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