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The Offerista Group, boasting six million active users per month, is a leading provider of location-based marketing services in Germany. Our shopping and product guides, barcoo and Marktjagd, and our strong partner network give retailers and manufacturers the opportunity to reach their customers through local retail marketing. Our goal is to tap into new target groups and sales potential for local retailers and brands!

In recent years, digitalization has permeated every part of our lives, including the way we shop. Given the exponential growth of online retail, it’s time for local retailers and brand-name manufacturers to step up their game. They need to attract customers to their stores with innovative ideas and a personalized shopping experience. That’s where we come in… >>> Read more in our Company Profile

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You may use our logos, screenshots and photos in your own publications free of charge as long as you cite the copyright © Offerista Group. Please see our Fact Sheet and our Company Profile to find out more about the Offerista Group.

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You want to write about the Offerista Group, need press material or have questions? You’re looking for an expert in location-based services and digital retail marketing? I’d be happy to help you!

Kirsten Petzold

Kirsten Petzold

Team Lead PR & Communications

FAQ

This section contains answers to questions the Offerista Group has been asked frequently. Your question hasn’t been answered? Feel free to contact us anytime.

When, and by whom, was the Offerista Group founded?

The Offerista Group was formed in 2016 out of a merger between checkitmobile GmbH (barcoo) and Marktjagd GmbH. checkitmobile was founded in 2008 by Offerista CEOs Benjamin Thym and Tobias Bräuer, among others; Marktjagd was created in 2007 by Offerista CEO Jan Großmann, among others.

Who are your shareholders and investors?

The Offerista Group’s shareholders include its founders and CEOs Tobias Bräuer, Jan Großmann and Benjamin Thym. The principal shareholders of the company are Müller Medien (of Nuremberg) and other publishers, including the Heise Group and the Wochenblatt publishing group.

Who are Offerista’s target groups?

The consumer products of the Offerista Group (barcoo and Marktjagd) are directed at shopping-savvy users who prefer to shop locally and want to have all the information available to make purchasing decisions. In addition, the Offerista Group caters to retailers and brand-name manufacturers that want to reach relevant target groups by distributing their brochures, products and special offers digitally.

What apps and websites are part of the Offerista Group and how are they different?

The shopping and product guides barcoo and Marktjagd are the two main products of the Offerista Group. The barcoo app allows users to retrieve consumer-relevant information and user reviews for more than 7 million products via barcode scan. The Marktjagd app and online portal www.marktjagd.de provide consumers with the brochures, special offers, and store and contact information of retailers near them.

What are your main services for retailers and manufacturers?

We give retailers and manufacturers the opportunity to present their digital brochures, products and deals to a relevant target group based on the user’s location. Offerista’s distribution channels include our apps and websites as well as acclaimed premium publishers, including meinestadt.de, Stocard, Das Örtliche or the German Yellow Pages. In addition, companies working with the Offerista Group can launch geobased push notification campaigns, enabling them to approach shoppers at the right part of the customer journey. Our comprehensive reports – based on data from our business tool and customer counting function – round off our service portfolio nicely.

You say you have 6 million active users every month. How do you come up with that figure?

The figure is made up of the number of distinct users who have used one of our apps and our online portal www.marktjagd.de within one month, or who have seen contents provided by us with one of our premium publishers. Our widest-reaching cooperation partners that help us tap into additional target groups include meinestadt.de, Stocard, das Örtliche, the German Yellow Pages, and others.

How do you earn money with digital brochures?

We publish digital brochures for retailers and manufacturers for free. We use the cost-per-click (CPC) advertising system, so our customers only pay when users show interest in their brochures and deals. Digital brochures thus offer a more cost-effective and efficient alternative to print brochures.

Why do you believe in local retail despite the increasing strength of online competitors?

We believe that people will continue to enjoy and value the special offers, face-to-face interactions and good service of local retail. Online and local shopping both have their advantages. But local retailers often lose out over their online competitors when it comes to marketing and publicizing special offers. That’s where we come in. Our goal is to provide services that will help retailers and manufacturers make the most out of the opportunities digitalization presents.

How do you think local retail will (have to) develop in the coming years?

We believe that local retail needs to focus on – and continue to develop – its strengths. Personalization and the opportunity to deal directly with customers and their concerns are important ones. Plus, there’s the luxury of getting sound advice, the ability to test products, and the feel of the shopping experience. If local retailers keep sight of these strengths, they will be able to stand up to online retail in the long run.

Why should retailers and manufacturers use digital brochures in addition to – or instead of – print brochures?

Digital brochures allow our customers to expand their reach to people who decline print advertising or live outside their print catchment area. Since customers only have to pay when users click on their brochure or product, digital brochure distribution is a cost-efficient and targeted alternative or supplement to print advertising. Digital brochure distribution also scores points for its transparency. While it’s virtually impossible to know whether a print brochure has been distributed or read, a digital brochure is an open book: we know the exact number of users who read it, the amount of time they spent reading it, where and when they read it – and, as of very recently, we can even say whether the user ended up going to the respective retailer’s store.

How do you prove that a user has gone to the store after browsing the digital brochure? How reliable is the data?

Our users receive an anonymous ID that complies with data protection regulations and enables us, using geofencing technology, to determine whether users have spent time near a respective retailer’s store within a specified period of time after browsing the brochure. Data is only collected when the stores are open and users have activated the GPS function on their smartphone. We can set up very small geofences around the stores or use beacons when multiple stores are very close to one another. Employees and suppliers who go repeatedly in and out of the store during the allotted time period can also be subtracted from the calculations. That said, the data is quite reliable. However, in addition to that, we can also conduct a post-shopping survey with consumers via their smartphone. This option also makes it possible to see how much money they spent.

Why do you believe in chatbots and what kind of a role do you think they will have in the future? Won’t they compete with your apps in the medium term?

We believe it is extremely important to test out new distribution channels in order to learn from our experiences with them as early on as possible. The chatbot field is currently experiencing dynamic growth, so whoever doesn’t want to experiment there risks falling behind. We don’t see chatbots as competition for our apps. On the contrary, bots can help us reach additional users who are comfortable using other channels and/or don’t know or use our apps yet. There’s no telling what the relative importance of chatbots will be with respect to apps in the future. Which is exactly why we want to be a part of this development from the very beginning.

What is your vision? And how do you want to achieve it?

We want the Offerista Group to become a digital shopping hub that improves and simplifies the shopping experience for consumers while simultaneously helping retailers and manufacturers compete and profit in the digital age. On the user end, we want to achieve these goals by continuing to develop our products – the key words here are relevance and personalization. On the consumer end, we want our services to offer local retailers – similar to online retailers – the chance to address more precise target groups of consumers and eliminate scatter losses. This helps your business turn its advantages – e.g., physical proximity and face-to-face customer interactions – into measurable advertising exposure and sales for the stores.
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