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The Offerista Group forms with its own shopping guides, barcoo and Marktjagd, and its premium publishers Germany’s largest network for local shopping. Offerista enables local retailers to connect with 25 million shopping-savvy users every month via digital brochures and location-based offers. Our goal is to bring more customers into brick-and-mortar stores and boost local sales by offering a smart, trackable alternative to print ads.

We believe in local retail. And in today’s digital world, that means we need to be a strong partner to local stores. We are helping them, with our array of digital services, develop viable retail approaches for the present and the future… >>> Read more in our Company Profile

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You may use our logos, screenshots and photos in your own publications free of charge as long as you cite the copyright © Offerista Group. Please see our Fact Sheet and our Company Profile as well as our CEO Benjamin Thym’s CV to find out more about the Offerista Group.

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You want to write about the Offerista Group, need press material or have questions? You’re looking for an expert in location-based services and digital retail marketing? I’d be happy to help you!

Kirsten Petzold

Kirsten Petzold

Manager PR & Communications

FAQ

This section contains answers to questions the Offerista Group has been asked frequently. Your question hasn’t been answered? Feel free to contact us anytime.

When, and by whom, was the Offerista Group founded?

The Offerista Group was formed in 2016 out of a merger between checkitmobile GmbH (barcoo) and Marktjagd GmbH. checkitmobile was founded in 2008 by Offerista CEOs Benjamin Thym and Tobias Bräuer, among others; Marktjagd was created in 2007.

Who are your shareholders and investors?

The Offerista Group’s shareholders include its founders and CEOs Tobias Bräuer and Benjamin Thym. The principal shareholders of the company are Müller Medien (of Nuremberg) and other publishers, including the Heise Group and the Wochenblatt publishing group.

Who are Offerista’s target groups?

The consumer products of the Offerista Group (barcoo and Marktjagd) are directed at shopping-savvy users who prefer to shop locally and want to have all the information available to make purchasing decisions. In addition, the Offerista Group caters to retailers and brand-name manufacturers that want to reach relevant target groups by distributing their brochures, products and special offers digitally.

What apps and websites are part of the Offerista Group and how are they different?

The shopping and product guides barcoo and Marktjagd are the two main products of the Offerista Group. The barcoo app allows users to retrieve consumer-relevant information and user reviews for more than 7 million products via barcode scan. The Marktjagd app and online portal www.marktjagd.de provide consumers with the brochures, special offers, and store and contact information of retailers near them.

What are your main services for retailers and manufacturers?

Our channels provide a platform for retailers and manufacturers to present their digital brochures, products and offers to a relevant target group using location-based services. In addition to our apps and websites, Offerista channels include renowned premium publishers such as FOCUS Online, Chip.de, BestCheck.de, meinestadt.de, Stocard, Das Örtliche, the German Yellow Pages or wetter.com. Companies can also book geo-based push campaigns with the Offerista Group and thus contact customers at just the right stage of the customer journey. Finally, our comprehensive reporting services in our business tool and our customer counting tool round off our portfolio nicely.

You say you can reach 25 million users per month. How do you come up with that number?

It’s based on the number of different users that have used one of our apps or our online portal, www.marktjagd.de, over the course of a month or are reachable from content we’ve provided via our premium publishers. Our wide-reaching partner network, which continually opens up more target groups to our customers, includes FOCUS Online, Chip.de, BestCheck.de, meinestadt.de, Stocard, Das Örtliche, the German Yellow Pages and wetter.com.

Why do you rely on the exposure of a publisher network on top of your own exposure?

Our strong partner network gives our customers more exposure and the chance to present their contents in other attractive spaces, which can in turn help them tap into new target audiences and customers. Our customers save time and money because all they need to do is place a single order with us to launch their campaign on the channels they request – we take care of the rest.

How do you earn money with digital brochures?

We publish digital brochures for retailers and manufacturers for free. We use the cost-per-click (CPC) advertising system, so our customers only pay when users show interest in their brochures and deals. Digital brochures thus offer a more cost-effective and efficient alternative to print brochures.

Why do you believe in local retail despite the increasing strength of online competitors?

We believe that people will continue to enjoy and value the special offers, face-to-face interactions and good service of local retail. Online and local shopping both have their advantages. But local retailers often lose out over their online competitors when it comes to marketing and publicizing special offers. That’s where we come in. Our goal is to provide services that will help retailers and manufacturers make the most out of the opportunities digitalization presents.

How do you think local retail will (have to) develop in the coming years?

We believe that local retail needs to focus on – and continue to develop – its strengths. Personalization and the opportunity to deal directly with customers and their concerns are important ones. Plus, there’s the luxury of getting sound advice, the ability to test products, and the feel of the shopping experience. If local retailers keep sight of these strengths, they will be able to stand up to online retail in the long run.

Why should retailers and manufacturers put their money on digital brochures in addition to or instead of print brochures?

Digital brochures give our customers more exposure, reaching people who decline print ads and users outside of the print catchment area. Since our customers only pay when users click on their brochure, digital brochure publishing is a smart, cost-effective supplement – or alternative – to print advertising. On top of that, digital brochures score points for being trackable: while it is near impossible to say how many print brochures have been circulated or read, we can see precisely how many users have browsed which digital brochure for how long and where. And now, we can even see whether those users went to the store later, how long they stayed there and how much they spent.

Do you think that digital brochures are a supplement or an alternative to print brochures?

For many of our customers, digital brochures have already become an alternative. And we believe that more and more retailers will take that route in the coming years. The number of people who decline print ads is rising steadily, especially in big cities, and it is becoming more and more difficult and expensive to reach people with print brochures. User behaviors are also changing and there will be fewer people who receive print ads by default. Of course, the speed of this process will be different for every retailer and will also depend on the products and demographics involved.

How do you prove that a user has gone to the store after browsing the digital brochure? How reliable is the data?

Our users receive an anonymous ID that complies with data protection regulations and enables us, using geofencing technology, to determine whether users have spent time near a respective retailer’s store within a specified period of time after browsing the brochure. Data is only collected when the stores are open and users have activated the GPS function on their smartphone. We can set up very small geofences around the stores or use beacons when multiple stores are very close to one another. Employees and suppliers who go repeatedly in and out of the store during the allotted time period can also be subtracted from the calculations. That said, the data is quite reliable. However, in addition to that, we can also conduct a post-shopping survey with consumers via their smartphone. This option also makes it possible to see how much money they spent.

What is your vision? And how do you want to achieve it?

We believe in local retail and its importance in preserving and reinforcing the structure of lively, livable cities. That’s why we want to actively work against the current negative trend of decaying city centers and vanishing storefronts. Our goal is to help retailers increase traffic and sales at their stores by offering them a wide-reaching and trackable alternative to print brochures and other outdated forms of retail marketing, namely: digital brochures and location-based marketing. Presently we are focusing on growing our partner network so we can offer our customers more exposure in attractive spaces and on improving our reporting and tracking methods, such as our customer counting tool. Because that’s how the ROI of digital brochure publishing will become more transparent and trackable for our customers.
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