OFFERISTA AND FOCUS ONLINE LAUNCH NATIVE ADVERTISING PROJECT
Dresden, 27 May, 2020 – The Offerista Group is further expanding its partnership with the news platform Focus Online. As part of this expansion, the news portal is setting up a subpage to present location-based brochures from all retailers belonging to the Offerista network.
Offerista has developed a comprehensive white label for this native advertising project, the content of which is available on the Focus Online website at https://prospekte.focus.de/. In this way the publisher will increase its digital offering, an area which both parties wish to further expand together in the future. Simultaneously Offerista will increase its reach in the publishing network, offering retailers exclusive, natively integrated ad placements. Focus Online is pushing the new offer by informing users of the new digital content. Internal links have been integrated into the website’s sidebars and navigation bar and, where appropriate, have also been embedded in the website’s content.
“Focus Online has long been an important part of the Offerista shopper marketing network. By expanding our collaboration, which has been up and running for three years now, we are taking a further step towards offering retailers as many consumer contacts as possible, because more and more people are searching for offers online. It is therefore extremely important for bricks-and-mortar retailers to reach customers along the entire length of the customer journey to bring them into local businesses”, says Benjamin Thym, Managing Director of the Offerista Group.
“As Germany’s largest news portal, we are a touchpoint for millions of users throughout their day. We ask pertinent questions, give helpful answers and inform our users with reliable and constructive news articles. For us, this also includes offering you the best services, whether technological, advisory or mediatory. This is exactly where the new offer fits in”, says Jürgen Schlott, Managing Director of Focus Online.
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
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