MICROSOFT BING EMPOWERS LOCAL RETAILERS
Berlin, 27 July 2021 – The Offerista Group, the specialist for digital trade marketing, is now cooperating with Microsoft Bing as a strategic partner. Retailers and brands will now be able to reach consumers with their offer communication directly in the search engine bing.com. A user searching a retailer on bing.com will be shown the most recent offers directly in the search results. As an equivalent to existing e-commerce offers in the “Shopping” segment, Microsoft is also implementing an independent section for local offers and shops. In the upcoming months, the cooperation between Offerista and the Microsoft search engine will be extended to other European markets.
Offerista’s customers, like EDEKA, dm-drogerie or Medion, benefit from the integration by an increased reach of the Offerista Native Network, which also includes FOCUS Online, the bring! shopping list or the loyalty card app Stocard. Offer communication in Microsoft Bing search results creates another relevant touchpoint for retailers with their target group.
The Microsoft Search Network, which also includes Bing [AKR/AFW+G5], has a market share of 24.6 per cent in Germany. 418 million search queries are made per month. The user base is 23 million unique users (comScore qSearch, September 2020, nur Desktop).
Benjamin Thym, Managing Director of Offerista Group, states: “With Microsoft Bing as a new partner, we are expanding our Native Network with a strong player, because more than 63% of German Internet users inform themselves primarily via search engines before making a purchase. That allows us to create another important touchpoint of retailers and consumers. As the largest European Shopper Marketing Network, we are constantly working to establish relevant platforms. As the largest European shopper marketing network, we already offer retailers a high-performance expansion of print advertising. Our focus is on being able to expand even further with the addition of relevant partners.
About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Offerista is one of the three initiators of the “Initiative Digitale Handelskommunikation” (IDH for short), which was launched in 2021. The goal of the Initiative is to raise public awareness on the topic of digital trade communication as a future-oriented branch of industry.
Press contact of the Offerista Group
Agency Frau Wenk +++ GmbH
Tel.: +49 (0) 40 32904738-0