The two market leaders combine their strengths to benefit a mutual customer in the fashion industry.

Dresden, 6 May, 2020 – The Offerista Group and MEDIA Central, market leader for unaddressed household advertising in Germany, have decided to collaborate. Offerista is the largest provider of digital retail marketing in the German-speaking region with a definitive reach of 39.5 million consumers per month in Europe. Since the beginning of the year, the two companies have been pooling their strengths in order to best promote the marketing goals of a mutual customer in the fashion industry. MEDIA Central distributes the “digital 360-degree brochure”, a product that the Offerista Group helped develop and which both companies are implementing for the fashion brand. The central core of the product is the combination of different action mechanisms, combining digital push & pull with data from traditional distribution. This enables the brand to maximise and optimise its print advertising by combining the classic handout with this digital approach. As a result, the fashion manufacturer is directing an increasing number of customers to branches and has increased in-store sales of products advertised online.

The best of online and offline advertising

Thanks to this collaboration, these two market leaders are offering advertisers the opportunity to further expand their print campaigns and thus specifically increase sales in bricks-and-mortar markets through online activities. Other mutual customers from industries such as food retail, consumer electronics and many specialist markets are also opting to exploit the great potential offered by the intelligent combination of online deals with classic handout distribution.
In the form of Offerista, MEDIA Central enjoys the support of a digital marketing professional with tried-and-tested expertise in a wide range of campaign monitoring options. In the form of MEDIA Central, the Offerista Group in turn benefits from the knowledge of experts and specialists in all facets of retail advertising in Germany and Europe.

Benjamin Thym, Managing Director of the Offerista Group: “MEDIA Central has made a name for itself as a leading agency far beyond the retail sector, particularly through the distribution of brochures in Germany and Europe. So as the market leaders in digital retail marketing, it seems only logical to combine our competencies with those of MEDIA Central in order to achieve our mutual customers’ goals in the best possible manner. This, in turn, enables them to offer their customers an ideal shopping experience – from seeing a deal on their phone to visiting the store.”

Dr. Jörg Biefeld, member of the executive board at MEDIA Central: “Thanks to Offerista’s support, we are delighted to be able to offer our customers a wide range of campaign options that ideally complement the classic brochure. We are very happy that our new “360-degree brochure” is meeting with such a positive response from our customers, and that we are clearly meeting our primary goals of increasing customer frequency and boosting sales.”

About MEDIA Central

MEDIA Central is an independent media agency with headquarters in Mönchengladbach and further locations in Prague and Warsaw. MEDIA Central distributes its customers’ advertising messages in 23 European countries using the latest techniques in geomarketing. The agency’s client portfolio includes around 100 companies from a range of industries, particularly from the food retail sector. MEDIA Central was founded in 1997 and today employs more than 200 people. In 2019, the agency was awarded the “Great Place to Work” seal of approval as one of the best employers in North Rhine-Westphalia.

About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Lydia Bauers
+49 (0)30 609 839 625