we provide fake rolex online store here!

COMPANY

Corporate Media

Press area of the Offerista Group

As the number 1 partner for digital commercial marketing, the Offerista Group reaches up to 39.8 million consumers each month and helps over-the-counter retailers receive more in-store visits through digital communication of services.

Thanks to our large network and innovative technical solutions, we help generate sales of more than 161 million euros in the DACH region and France each month.

As a result, we have the most successful consumer network for digital commercial marketing in the German-speaking sector.

Your Contact

Nicole Bucher | CMO

+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Press releases

Successfully strengthening brand and product positioning with Offerista Engage

Successfully strengthening brand and product positioning with Offerista Engage

SUCCESSFULLY STRENGTHENING BRAND AND PRODUCT POSITIONING WITH OFFERISTA ENGAGE

Offerista “Engage” triples interaction rate within one year

Dresden, 18 May, 2020 – The Offerista Group has managed to generate a stable interaction rate of 15 percent for campaigns with its the “Engage” product and thus significantly increase visitor frequency at the POS. In addition to tripling interaction, the provider of digital retail marketing also achieved click-through rates of up to 3.5 percent. For comparison: According to Google, the benchmark is 0.46 percent.

What makes the product special is that “Engage” is an advertising format with an engagement-based invoicing model. This means that the customer only pays when the user actually interacts with the advert, for example by clicking on the website banner or “leafing through” an offer overview. In this way, Offerista can also prove the success of an advertising measure even if the consumer doesn’t immediately reach the landing page, thus demonstrating a transparent alternative to the conventional CPM price model. At the same time, “Engage” offers customers a high level of security as they will only be invoiced if the advert is successful. Especially in times of coronavirus, this form of invoicing offers retailers transparency, security and control in addition to the maximum advertising efficiency.

Benjamin Thym, Managing Director of the Offerista Group, explains: “For us, transparency is an essential part of working with our customers. That is why we chose ‘cost per engagement’ when developing “Engage”. Our customers only pay when a user interacts with the ad. The increasing interaction rate is an indication of successful consolidation in the relevant target group and is increasingly in demand from our customers.”


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Drive2Store: Collaboration between Offerista and Media Central

Drive2Store: Collaboration between Offerista and Media Central

DRIVE2STORE: COLLABORATION BETWEEN OFFERISTA GROUP AND MEDIA CENTRAL

The two market leaders combine their strengths to benefit a mutual customer in the fashion industry.

Dresden, 6 May, 2020 – The Offerista Group and MEDIA Central, market leader for unaddressed household advertising in Germany, have decided to collaborate. Offerista is the largest provider of digital retail marketing in the German-speaking region with a definitive reach of 39.5 million consumers per month in Europe. Since the beginning of the year, the two companies have been pooling their strengths in order to best promote the marketing goals of a mutual customer in the fashion industry. MEDIA Central distributes the “digital 360-degree brochure”, a product that the Offerista Group helped develop and which both companies are implementing for the fashion brand. The central core of the product is the combination of different action mechanisms, combining digital push & pull with data from traditional distribution. This enables the brand to maximise and optimise its print advertising by combining the classic handout with this digital approach. As a result, the fashion manufacturer is directing an increasing number of customers to branches and has increased in-store sales of products advertised online.

The best of online and offline advertising

Thanks to this collaboration, these two market leaders are offering advertisers the opportunity to further expand their print campaigns and thus specifically increase sales in bricks-and-mortar markets through online activities. Other mutual customers from industries such as food retail, consumer electronics and many specialist markets are also opting to exploit the great potential offered by the intelligent combination of online deals with classic handout distribution.
In the form of Offerista, MEDIA Central enjoys the support of a digital marketing professional with tried-and-tested expertise in a wide range of campaign monitoring options. In the form of MEDIA Central, the Offerista Group in turn benefits from the knowledge of experts and specialists in all facets of retail advertising in Germany and Europe.

Benjamin Thym, Managing Director of the Offerista Group: “MEDIA Central has made a name for itself as a leading agency far beyond the retail sector, particularly through the distribution of brochures in Germany and Europe. So as the market leaders in digital retail marketing, it seems only logical to combine our competencies with those of MEDIA Central in order to achieve our mutual customers’ goals in the best possible manner. This, in turn, enables them to offer their customers an ideal shopping experience – from seeing a deal on their phone to visiting the store.”

Dr. Jörg Biefeld, member of the executive board at MEDIA Central: “Thanks to Offerista’s support, we are delighted to be able to offer our customers a wide range of campaign options that ideally complement the classic brochure. We are very happy that our new “360-degree brochure” is meeting with such a positive response from our customers, and that we are clearly meeting our primary goals of increasing customer frequency and boosting sales.”


About MEDIA Central

MEDIA Central is an independent media agency with headquarters in Mönchengladbach and further locations in Prague and Warsaw. MEDIA Central distributes its customers’ advertising messages in 23 European countries using the latest techniques in geomarketing. The agency’s client portfolio includes around 100 companies from a range of industries, particularly from the food retail sector. MEDIA Central was founded in 1997 and today employs more than 200 people. In 2019, the agency was awarded the “Great Place to Work” seal of approval as one of the best employers in North Rhine-Westphalia.


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

wogibtswas.at study: Austrians prefer shopping in store to support retailers

wogibtswas.at study: Austrians prefer shopping in store to support retailers

WOGIBTSWAS.AT STUDY: AUSTRIANS PREFER SHOPPING IN STORE TO SUPPORT RETAILERS

Dresden/Vienna, 29 April, 2020  – Consumers are showing great solidarity towards retailers during the coronavirus crisis. Many are now consciously switching from online to offline shopping in order to support local businesses. This was the result of a recent survey by the Offerista Group which asked 1,395 Germans and the Offerista subsidiary wogibtswas.at which asked 2,290 Austrians about their recent shopping habits. The coronavirus crisis has had a massive impact on bricks-and-mortar retail. Many shops have had to close for weeks, and only recently have governments allowed them to open again under certain conditions.

Local shopping is on the rise during the coronavirus crisis
The majority of respondents from both countries (60 percent in Germany and 55 percent in Austria) continue to prefer bricks-and-mortar retail. More than a fifth of German respondents (22 percent) and more than one in four Austrians (26 percent) stated that they enjoyed shopping online before the crisis, but have now switched to bricks-and-mortar retail in order to support local businesses. Of the proponents of offline shopping, 43 percent of German respondents and 49 percent of Austrians stated that they wanted to support local shops right now. Overall, bricks-and-mortar retail is currently very popular.

Clothing, shoes and accessories as well as house and garden items are the most coveted product categories
Most shops have recently been allowed to open their doors again. Forty-six percent of German respondents want to buy clothes, shoes or accessories first, followed by home and garden items (34 percent). In Austria, house and garden items rank first (40 percent). Another 35 percent say they want to shop for clothes, shoes or accessories.

Protective measures are accepted by the majority
Most of those questioned agree with the current protective measures when shopping, such as observing social distancing guidelines and wearing masks. In Germany, 33 percent are ready to implement these measures over the coming months, and another 27 percent over the coming weeks. Thirty-four percent are in favour of observing social distancing guidelines but do not want to wear masks or gloves. However, 6 percent of German participants are unwilling to implement protective measures over a longer period of time. In Austria, almost half of the respondents (46 percent) want to maintain the measures there over the coming months and 28 percent over the coming weeks. Twenty percent say that observing social distancing guidelines is enough. Six percent cannot imagine implementing the protective measures over a longer period of time.

TV and online are currently the preferred media channels for seeking information and news
During the coronavirus crisis, the population’s behaviour has also changed when it comes to seeking information and news. Almost half of the respondents watched TV (Germany: 45 percent, Austria: 46 percent) and 39 percent of Germans are using their mobile devices more. In Austria, this was almost every second person (49 percent). Few respondents in either country stated that they are increasingly relying on print media such as newspapers, magazines and brochures during the current situation.
“Bricks-and-mortar retail is currently very popular, there is a lot of solidarity. People are aware that many local retailers rely on them as customers and want to support them”, says Oliver Olschewski, Managing Director of wogibtswas.at.
“The bricks-and-mortar retail industry is currently struggling to survive. Many consumers want to support local retailers and show solidarity by shopping with them and generating sales”, says Benjamin Thym, Managing Director of the Offerista Group.

Methodology
From 17 to 21 April, Offerista surveyed 1,395 Germans aged 18 and over about their shopping behaviour during the coronavirus crisis. Offerista used its own app, Marktjagd, to complete the survey.
From 18 to 21 April, wogibtswas.at surveyed 2,290 Austrians aged 18 and over about their shopping behaviour during the coronavirus crisis. wogibtswas used its own app to complete the survey. Additional figures can be requested by emailing offerista@frauwenk.de.


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Offerista study: Three-quarters of germans surveyed prefer shopping locally to online during the coronavirus crisis

Offerista study: Three-quarters of germans surveyed prefer shopping locally to online during the coronavirus crisis

OFFERISTA STUDY: THREE-QUARTERS OF GERMANS SURVEYED PREFER SHOPPING LOCALLY TO ONLINE DURING THE CORONAVIRUS CRISIS

Dresden, 6 April, 2020  – The limitations on going out and forced closure of many businesses has had a negligible effect on the shopping frequency of Germans. Respondents are not shopping more often than before. This is the result of a recent survey of 3,972 Germans carried out by the Offerista Group. The majority of those surveyed currently want to shop locally.

Shopping frequency has not increased during the coronavirus crisis
People are currently required to stay at home. Only a few shops offering essential products, such as grocers, pharmacies or drug stores, are still open. A survey carried out by Offerista has shown that during the current crisis, consumers opted for bricks-and-mortar retail rather than online shopping. 78 percent of those questioned stated that they are not currently shopping online or that they prefer not to. The vast majority (91 percent) are not shopping more often. Most (49 percent) go shopping once a week, another 35 percent once every three days. Nine percent say they shop less than once a week and only 7 percent visit a store every day. The most popular products are food (95 percent), cleaning products and disinfectants (22 percent) and toilet paper (15 percent).

Despite the crisis, consumers don’t want to do without certain products
Certain products are obviously helping consumers to get through the challenging times we are all experiencing. At the moment, respondents are least able to do without books and games, home and garden products and cosmetics, as the survey shows.
“Consumers are sticking to bricks-and-mortar retail during the current crisis. They want to use local businesses, perhaps more than ever in times of solidarity. In local shops, they can usually get what they need without long delivery times. Bricks-and-mortar retailers are currently scoring points with consumers thanks to this immediate availability of products”, says Benjamin Thym, Managing Director of Offerista Group GmbH.

Methodology
From 27 to 30 April, Offerista surveyed 3,972 Germans aged 18 and over about their shopping behaviour during the coronavirus crisis. Offerista used its own app, Marktjagd, to complete the survey. Additional figures can be requested by emailing offerista@frauwenk.de.

Webinar about retail and the coronavirus on 7 April at 2.30 p.m.
At the moment, there is no other topic having such an effect on the world of retail as the coronavirus. For this reason, the Offerista Group is streaming a webinar on 7 April at 2:30 p.m. for retail companies, brand manufacturers and journalists. Offerista Group CEO Benjamin Thym and Jörg Biefeld, member of the executive board at Media Central, will talk about the current situation, as well as discussing exclusive figures from the survey on consumer shopping behaviour during the coronavirus crisis. They will also cover the measures currently being demanded.
Watch the webinar video here: https://youtu.be/6xaCI5zxXk8


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Offerista provides its platforms free of charge

Offerista provides its platforms free of charge

#STRONGERTOGETHER
FREE FOR ALL RETAILERS: OFFERISTA PROVIDES ITS PLATFORMS FREE OF CHARGE

To support consumers and retailers alike, we are making our apps available to all retailers free of charge until further notice. The Light tariff* allows you to inform your consumers about changed opening times, shopping options in the online shop or other services.

In challenging times, we want to support retailers in our area of expertise. As the leading provider of digital retail marketing in Europe, the Offerista Group supplies over 24.9 million consumers in Germany with up-to-date information and local retail offers in their area every month.

We developed the Quarantine Heroes platform as a way to bring people together in times of crisis and to support each other. Even shopping for essentials now represents a risk for some people, and should definitely be avoided. We are delighted by the Offerista Group’s support, which has selflessly enabled us to promote our platform through its channels.
Tom Graupner

Productivity Hero and Developer, Freelancer QuarantäneHelden

Sticking together to support retail: Offerista earns nothing from publishing this content. Plus an existing partnership with Offerista is not absolutely necessary. “In this extraordinary situation, we all have to stick together”, said Benedikt Mecking, Head of Sales for the Offerista Group.
Our straightforward ad hoc support:

PUBLICATION OF FLYERS WITH CONSUMER INFORMATION

We publish information in the vicinity of the branch(es) about current in-store or online shopping options!
w

PUBLICATION OF JOB VACANCIES

We have opened our apps to anyone looking for support. Ads are served in the area of the vacancies/sites!

CREATION OF INFO FLYERS

If you are interested but don’t have the appropriate materials, we are happy to support you!
Here’s how it works:

Send an email with your advertising material in PDF format and your branch address(es)
directly to benedikt.mecking@offerista.com**

CONTACT US

privacy policy

6 + 13 =

*The Light tariff is a free integration of your information flyers in our apps Market Hunt, Barcoo and Wonder Buy. Without advertising print and playout mechanism for maximum advertising contacts. The Infoflyer are placed accordingly behind booking customers. **Please understand that the processing of your request may take a few hours due to high demand.

About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

3 reasons why push notifications are retail marketing’s hidden champion in 2020

3 reasons why push notifications are retail marketing’s hidden champion in 2020

3 reasons why push notifications are retail marketing’s hidden champion in 2020

Push notifications have long been an integral part of almost every news website. Users have become accustomed to being asked whether they want notifications or not. If they agree, they receive relevant messages directly to their desktop or smartphone. But these notifications are not solely beneficial for news items; retailers can also take advantage of them. The Offerista Group, the leading provider of digital retail marketing in the DACH region, has been implementing an increasing number of push campaigns for retailers since 2019. Benjamin Thym, Managing Director of Offerista Group GmbH, sees great opportunities for retail and provides 3 reasons why push notifications are retail marketing’s hidden champion in 2020.

  1. An alternative to cookies

The cookie debate is causing retailers to rethink their approach and look for alternatives. Push notifications are only played if users have given their consent. It is also possible to ask about their interests, for example which topics and brands they prefer. This allows ads to be targeted very specifically and individually.

  1. Above-average engagement rates

Compared to other push channels such as mailshots or display advertising, push notifications have above-average engagement rates, not least because they appear in a native environment and are desired by the user. The most recent example is a campaign for KIA in Austria at the end of 2019. The click-through rate rose from 5.93% to 17.43% within four campaign phases.

  1. Versatile applications throughout the entire customer journey

Push notifications are an “all-round measure” because they can be used throughout the entire customer journey: in particular to address new customers, for seasonal campaigns or to provide information about new store openings or Sunday opening. The retargeting options for campaigns enable retailers to build loyalty in customers who have already bought from them. And location-based push notifications are used by manufacturers who want to introduce or promote new products across retailers.

Benjamin Thym, Managing Director of the Offerista Group, explains: “We are clearly focused on the drive-to-store effect. Push notifications have a clear activation potential, similar to classic printed sales materials, only much more present on the most personal of all devices: your own smartphone.”


About Offerista Group GmbH
Offerista Group GmbH is the leading provider of digital retail marketing in the DACH region. In Europe, the company has a reach of 39.5 million definitely reached consumers per month. “We make our customers’ customers so curious about products that they head to the stores and make purchases.” Our digital solutions apply a 360° approach to the location-based marketing of offers and stores. We pick up our customers and provide them with individual advice according to their needs. With a team of more than 110 employees in Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries throughout their journey to customers. In addition to its headquarters in Dresden, Offerista has further sites in Berlin, Essen, Vienna, Paris, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.

Press contact Offerista Group:
Lydia Bauers
+49 (0)30 609 839 625
lydia.bauers@offerista.com

Logos & IMAGE MATERIAL