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COMPANY

Corporate Media

Press area of the Offerista Group

As the number 1 partner for digital commercial marketing, the Offerista Group reaches up to 39.8 million consumers each month and helps over-the-counter retailers receive more in-store visits through digital communication of services.

Thanks to our large network and innovative technical solutions, we help generate sales of more than 161 million euros in the DACH region and France each month.

As a result, we have the most successful consumer network for digital commercial marketing in the German-speaking sector.

Your Contact

Nicole Bucher | CMO

+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Press releases

Offerista builds on its digital marketing expertise

Offerista builds on its digital marketing expertise

Offerista builds on its digital marketing expertise

Andreas Welp to lead the Digital Marketing Specialists team

Dresden, 17th September 2020 – The Offerista Group wants to focus more heavily on cross-channel advertising solutions in future. For this reason, the company has formed its own unit. Andreas Welp will lead the Digital Marketing Specialists team. 

Now in his third position at Offerista, he will be supported by a team of cross-channel specialists which will evolve going forwards. The aim of the new unit is to pool expertise for cross-channel advertising measures in order to develop cross-channel strategies and adapt to the requirements of their customers. This should allow target groups to be reached more effectively where they are and tailor advertising material to their interests. 

“A measurable cross-channel concept forms the basis for a successful advertising strategy in digital retail marketing. You can quickly burn a lot of money here without a competent partner at your side,” says Andreas Welp, Digital Marketing Specialists Team Leader at Offerista. “For this reason, I, along with my team, am pleased to be able to contribute to the advertising success of our customers with targeted advertising measures.”

Nicole Bucher, CMO of Offerista, adds: “For a while now has not been enough to advertise offers on one channel only. By expanding our team of specialists, we are able to respond to the increasing demand of retail customers for 360° concepts and campaigns in order to ensure a wide-reaching, cross-channel communication of offers.”

Welp has been with Offerista since June 2018 and first worked as a Digital Campaign Manager before becoming a Digital Marketing Specialist.

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Images (Photo credits: Offerista Group)

Porträt Andreas Welp, Team Lead Digital Marketing Specialists bei Offerista
Porträt Nicole Bucher, CMO bei Offerista


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Offerista survey: Survey participants less fearful of becoming infected with covid-19 in shops

Offerista survey: Survey participants less fearful of becoming infected with covid-19 in shops

OFFERISTA SURVEY: SURVEY PARTICIPANTS LESS FEARFUL OF BECOMING INFECTED WITH COVID-19 IN SHOPS

Dresden, 8th September 2020 – Despite the ongoing risk of becoming infected with Covid-19, survey participants are less worried about going shopping. This is the result of a recent survey of 702 Germans carried out by the Offerista Group. During lockdown in April, a third feared catching Covid-19 while out shopping. The recent survey shows that currently only 23 percent of German respondents feared becoming infected with the virus in shops.

More survey participants annoyed by coronavirus measures
Many participants are pleased that retail outlets have reopened and are also using them – more so among younger people than older people (18-24 years: 55 percent; older than 55 years: 40 percent). At the same time, an increasing number of German respondents are annoyed by coronavirus measures such as social distancing or wearing a mask inside shops: in April, around a quarter of those surveyed (28 percent) were bothered by the measures. This increased to 41 percent by the end of July. It is noteworthy that Germans aged between 25 and 44 years in particular find these regulations annoying. This also differs between urban and rural areas. Although more people in the countryside fear contracting Covid-19 while shopping, an increasing number of people there also consider the coronavirus measures to be cumbersome. By way of comparison: 40 percent of citizens in urbanised areas feel no different while shopping than before coronavirus.

Consumers particularly look for local and quality when it comes to products
More than half of those surveyed (58 percent) spend as much money as they did before coronavirus. Spending on groceries has increased in particular. For Germans aged over 45, quality and regionality plays an important role in their shopping choices, even more so than in April.

TV use continues to decrease
During lockdown, the need for Germans to access information was huge. The survey shows that use of TVs is now decreasing (April: 44 percent, July: 32 percent). Possible reasons for this could be relaxed restrictions, reduced short-time work, nice weather and the holiday season.
“Germans are feeling much happier about going shopping than they were at the start of the coronavirus pandemic a few months ago. Retailers are experiencing an upsurge, whereby quality and regional produce is becoming increasingly important,” says Benjamin Thym, Managing Director of the Offerista Group.

Methodology
From 28th July to 3rd August 2020, Offerista surveyed 702 Germans aged 18 and over about their shopping behaviour during the coronavirus crisis. Offerista used its own app, Marktjagd, to complete the survey.
You can view the results of the Offerista survey here.
Additional figures can be requested by emailing offerista@frauwenk.de.


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Offerista household advertising survey 2020: Use of digital offer communication across all age groups

Offerista household advertising survey 2020: Use of digital offer communication across all age groups

OFFERISTA HOUSEHOLD ADVERTISING SURVEY 2020: USE OF DIGITAL OFFER COMMUNICATION ACROSS ALL AGE GROUPS

Dresden, 27th August 2020 – It seems that the younger generations don’t just swallow up brochures and the older generations only use their smartphone for making calls: the digital communication of offers works across all age groups. This was the result of the latest household advertising survey by the Offerista Group. All age groups surveyed use the internet or their smartphones several times a week to browse offers and promotions. However, the older generation still use print advertising as well. The majority of those surveyed aged over 45 (63 percent) said they want to be inspired by offers and promotions in both print and digital brochures in future.

Almost half of younger people surveyed up to 34 years of age use fewer print brochures compared to previous years. They would welcome the exclusive digital communication of offers. On the other hand, 39 percent of those surveyed aged over 45 said they would miss receiving their brochures in the mail. The main reason for consumers across all age groups (62 percent) preferring not to receive print brochures is to avoid paper waste. More than half of those surveyed aged 18 to 44 value the permanent availability of digital advertising media on their smartphones.

Digital communication of offers replaces printed advertising brochures for younger generations in particular

Half of participants aged 25 to 34 years agree that digitalising the communication of offers has replaced printed advertising for them (top 2 boxes). However, more than 40 percent of participants aged 18 to 24 and 35 to 44 are in favour of digitalised communication of offers over print brochures. Those surveyed aged over 45 prefer a combination of print and digital to find out about offers and promotions (43 percent).

Google and retailer websites play an increasingly important role when looking for local offers as age groups increase. Almost a quarter of those surveyed aged between 25 and 34 use shopping apps to browse local offers. This is a fifth in the 18 to 24 and 35 to 44 age groups.

“Many consumers are interested in offers and advertising promotions. This is evident across all age groups. Older age groups are using the internet or smartphones more often to find offers. This shows that the digital communication of offers is on the rise and affects all age groups,” says Benjamin Thym, Managing Director of the Offerista Group.

Additional press releases about the household advertising survey 2020 by Offerista:
Offerista household advertising survey 2020: Two-thirds search online for special offers several times a week

Survey description
The household advertising survey by the Offerista Group GmbH was conducted from the end of May 2020 to the end of June 2020. A total of 1,233 people aged over 18 were surveyed.
The survey can be downloaded here by providing your contact details. Journalists can request the survey by emailing offerista@frauwenk.de.


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Offerista household advertising survey 2020: two-thirds search online for special offers several times a week

Offerista household advertising survey 2020: two-thirds search online for special offers several times a week

OFFERISTA HOUSEHOLD ADVERTISING SURVEY 2020: TWO-THIRDS SEARCH ONLINE FOR SPECIAL OFFERS SEVERAL TIMES A WEEK

Dresden, 4th August 2020 – The digital communication of offers is booming: two out of three people surveyed use the internet several times a week to discover retailer promotions. This was the result of the latest household advertising survey by the Offerista Group. 42 percent would like to be inspired by online offers more frequently in future and 79 percent said they now browse the web or use their smartphone more often to find offers and promotions than they did a few years ago.

In particular, the internet and smartphones were the preferred choice for half (43 percent) of those surveyed for individual product offers. When it comes to digitally communicating offers, consumers value the ability to more easily compare prices (almost a third of those surveyed) as well as constant availability (44 percent). When it comes to local offers, consumers value shopping apps along with Google (more than 60 percent) and retailer websites (more than 50 percent). 40 percent rely on these to research corresponding promotions. For purchases in the medium price range, digital channels are also favoured for product information. Almost a third use a shopping app in this instance.

Digital brochures win over consumers with their sustainability and currency
The topic of sustainability plays an increasingly important role for consumers. Two-thirds can imagine only using digital media in future to avoid paper waste. 39 percent have already opted to digitalise the communication of offers. A quarter of these use digital promotions to stay up to date.

“The digital communication of offers is currently developing into a megatrend, not least because of the coronavirus pandemic and its effects. The advantages of digitally communicating offers and online placements of target group-specific advertising messages have never been as clear as in times of COVID-19. Our latest survey also supports this,” says Benjamin Thym, Managing Director of the Offerista Group.

Survey description: The household advertising survey by the Offerista Group GmbH was conducted from the end of May 2020 to the end of June 2020. A total of 1,233 people aged over 18 were surveyed.


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Unified global corporate image: Prospecto becomes Offerista

Unified global corporate image: Prospecto becomes Offerista

Unified global corporate image: Prospecto becomes Offerista

Dresden/Sofia, 1st July 2020 – The Offerista Group has renamed its Southern European sister company Prospecto. As of now, the company operates as Offerista Group Bulgaria/Hungary/Romania in Bulgaria, Hungary and Romania. In doing so, the business group now has a unified image for its B2B customers. 

Offerista is a shopper marketing network far beyond the borders of Germany. Prospecto Group, with its head office in Sofia, is a provider of Drive2Store solutions with over 100 retail customers in 16 Central and Eastern European countries, and more than 30 employees at the Sofia, Budapest, and Bucharest sites. Following the renaming, the Southern European subsidiary will also be run by CEO Oggy Popov. B2C brands, however, remain unaffected. Consumers in Southern Europe can continue using the company group’s apps under the usual names: Broshura.bg, Ofertolino.ro and Prospecto.hu. 

“Following successful expansion at the beginning of the year, I’m all the more delighted that the Offerista name, with all its values and strengths, will also now be positioned in communication within our new Bulgarian, Hungarian and Romanian markets. Together, we’re combining our strengths as a global shopper marketing network”, says Benjamin Thym, Managing Director of Offerista Group. 

“Being united in the marketplace as Offerista Group above all symbolises the enormous power and scope that our business group offers retail and manufacturing brands in all sectors internationally”, Oggy Popov, CEO Offerista Group Bulgaria/Hungary/Romania. 

Offerista Group merged with Prospecto Group at the beginning of 2020. Customers of Offerista and Prospecto have since profited from diverse offers in the Cross-Channel-Mix customised to individual needs and requirements in a total of eight locations in six countries.


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

Offerista and Focus Online launch native advertising project

Offerista and Focus Online launch native advertising project

OFFERISTA AND FOCUS ONLINE LAUNCH NATIVE ADVERTISING PROJECT

Dresden, 27 May, 2020 – The Offerista Group is further expanding its partnership with the news platform Focus Online. As part of this expansion, the news portal is setting up a subpage to present location-based brochures from all retailers belonging to the Offerista network.

Offerista has developed a comprehensive white label for this native advertising project, the content of which is available on the Focus Online website at https://prospekte.focus.de/. In this way the publisher will increase its digital offering, an area which both parties wish to further expand together in the future. Simultaneously Offerista will increase its reach in the publishing network, offering retailers exclusive, natively integrated ad placements. Focus Online is pushing the new offer by informing users of the new digital content. Internal links have been integrated into the website’s sidebars and navigation bar and, where appropriate, have also been embedded in the website’s content.

“Focus Online has long been an important part of the Offerista shopper marketing network. By expanding our collaboration, which has been up and running for three years now, we are taking a further step towards offering retailers as many consumer contacts as possible, because more and more people are searching for offers online. It is therefore extremely important for bricks-and-mortar retailers to reach customers along the entire length of the customer journey to bring them into local businesses”, says Benjamin Thym, Managing Director of the Offerista Group.

“As Germany’s largest news portal, we are a touchpoint for millions of users throughout their day. We ask pertinent questions, give helpful answers and inform our users with reliable and constructive news articles. For us, this also includes offering you the best services, whether technological, advisory or mediatory. This is exactly where the new offer fits in”, says Jürgen Schlott, Managing Director of Focus Online.

Image material

Portrait of Benjamin Thym, Managing Director, Offerista Group
Portrait of Jürgen Schlott, Managing Director, FOCUS Online
Screenshot of the new digital offer at Focus Online


About Offerista Group
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
Press contact Offerista Group:
Nicole Bucher
+49 (0) 351 41 88 94 41
nicole.bucher@offerista.com

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