As the number 1 partner for digital commercial marketing, the Offerista Group reaches up to 39.8 million consumers each month and helps over-the-counter retailers receive more in-store visits through digital communication of services.
Thanks to our large network and innovative technical solutions, we help generate sales of more than 161 million euros in the DACH region and France each month.
As a result, we have the most successful consumer network for digital commercial marketing in the German-speaking sector.
Lydia Bauers | Lead B2B Marketing Manager
+49 (0)30 609 839 625
3 reasons why push notifications are retail marketing’s hidden champion in 2020
Push notifications have long been an integral part of almost every news website. Users have become accustomed to being asked whether they want notifications or not. If they agree, they receive relevant messages directly to their desktop or smartphone. But these notifications are not solely beneficial for news items; retailers can also take advantage of them. The Offerista Group, the leading provider of digital retail marketing in the DACH region, has been implementing an increasing number of push campaigns for retailers since 2019. Benjamin Thym, Managing Director of Offerista Group GmbH, sees great opportunities for retail and provides 3 reasons why push notifications are retail marketing’s hidden champion in 2020.
- An alternative to cookies
The cookie debate is causing retailers to rethink their approach and look for alternatives. Push notifications are only played if users have given their consent. It is also possible to ask about their interests, for example which topics and brands they prefer. This allows ads to be targeted very specifically and individually.
- Above-average engagement rates
Compared to other push channels such as mailshots or display advertising, push notifications have above-average engagement rates, not least because they appear in a native environment and are desired by the user. The most recent example is a campaign for KIA in Austria at the end of 2019. The click-through rate rose from 5.93% to 17.43% within four campaign phases.
- Versatile applications throughout the entire customer journey
Push notifications are an “all-round measure” because they can be used throughout the entire customer journey: in particular to address new customers, for seasonal campaigns or to provide information about new store openings or Sunday opening. The retargeting options for campaigns enable retailers to build loyalty in customers who have already bought from them. And location-based push notifications are used by manufacturers who want to introduce or promote new products across retailers.
Benjamin Thym, Managing Director of the Offerista Group, explains: “We are clearly focused on the drive-to-store effect. Push notifications have a clear activation potential, similar to classic printed sales materials, only much more present on the most personal of all devices: your own smartphone.”
About Offerista Group GmbH
Offerista Group GmbH is the leading provider of digital retail marketing in the DACH region. In Europe, the company has a reach of 39.5 million definitely reached consumers per month. “We make our customers’ customers so curious about products that they head to the stores and make purchases.” Our digital solutions apply a 360° approach to the location-based marketing of offers and stores. We pick up our customers and provide them with individual advice according to their needs. With a team of more than 110 employees in Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries throughout their journey to customers. In addition to its headquarters in Dresden, Offerista has further sites in Berlin, Essen, Vienna, Paris, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
+49 (0)30 609 839 625
Offerista buys Prospecto Group and expands into Central and Eastern Europe
Prospecto Group, with its head office in Sofia, Bulgaria, is a provider of Drive2Store solutions with over 100 retail customers in 16 Central and Eastern European countries and more than 30 employees at the Sofia, Budapest and Bucharest sites.
“Following the takeover of the Austrian company wogibtswas.at GmbH in 2018, we are looking forward to the merger with Prospecto Group and the continued successful expansion into new markets in order to offer our customers even better solutions with greater coverage,” says Benjamin Thym, Managing Director of Offerista Group GmbH.
“Over the past few years, Prospecto Group has achieved enormous growth in Central and Eastern Europe with more than 100 retailers and brands. In Offerista Group, we have found a partner with a strong vision who immediately recognises the benefits of merging our team and services into a larger group with a wider-reaching network and greater resources. This acquisition is also a wonderful recognition of the work that our team has done,” adds Oggy Popov, CEO and founder of Prospecto Group.
About Offerista Group
The Offerista Group (www.offerista.com) is the leading provider of digital commercial marketing in the DACH region. The company regularly reaches out to 39.5 million consumers each month. With a team of more than 110 employees in Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries throughout their journey to customers. Offerista advises on all matters from branding through to selling off with individual, digital solutions based on a 360° approach for location-based marketing of offers and branches. In addition to its headquarters in Dresden, other sites include Berlin, Essen, Vienna, Paris, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
About Prospecto Group
Prospecto Group is a Drive2Store provider based in Sofia with over 100 retail customers and a team of more than 30 employees. The company operates a wide-reaching network in 16 European countries with a strong focus on CEE markets with offices in Sofia, Budapest and Bucharest.
Pressekontakt Offerista Group:
+49 (0)30 609 839 625