Changing purchasing behaviour – Offerista survey B2C

We have taken a closer look to learn more about the buying behaviour of consumers in these challenging times. Please find attached the most exciting results of our survey from Germany, Austria, Switzerland and Bulgaria.


About Offerista Group GmbH
Offerista Group GmbH is the leading provider of digital retail marketing in the DACH region. In Europe, the company has a reach of 39.5 million definitely reached consumers per month. “We make our customers’ customers so curious about products that they head to the stores and make purchases.” Our digital solutions apply a 360° approach to the location-based marketing of offers and stores. We pick up our customers and provide them with individual advice according to their needs. With a team of more than 110 employees in Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries throughout their journey to customers. In addition to its headquarters in Dresden, Offerista has further sites in Berlin, Essen, Vienna, Paris, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.

Press contact Offerista Group:
Lydia Bauers
+49 (0)30 609 839 625
lydia.bauers@offerista.com