Best Practice: Cross-channel strategy for food retailers
In order to meet the above-mentioned customer requirements and optimally distribute the campaign budget across the relevant advertising channels for the target group, a renowned food retailer was searching for a partner with the relevant expertise for cross-channel solutions and drive-to-store campaigns. The Offerista Group was hired to advertise upcoming new store openings in a targeted way through market modernisation. The clearly formulated campaign objective is to measure and increase store visits while minimising advertising costs and lowering costs per unique user.
With a respective duration of two weeks each (separated into pre-launch, launch and after-launch campaigns), the food retailer’s new openings and special offers are positioned cross-channel for the stores as defined above. The intelligent, local control not only takes place via the pull marketing channels of the wide-reaching Offerista network, but particularly through multiple, relevant channels for the target group:
Cross-channel costs were effectively optimised as part of the new opening campaigns:
As a shopper marketing network, Offerista Group GmbH offers tailored digital solutions for the location-based marketing of offers and branches. Offerista implements cross-channel campaigns to ensure that advertising messages are transported across a wide range of user-relevant channels. We make consumers so curious about products that they go to the shops and buy them. With a team of more than 120 employees throughout Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries at every point in the customer journey. In addition to its headquarters in Dresden, it has further sites in Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.
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