OFFERISTA ENGAGE ACHIEVES OVER 20% ENGAGEMENT RATE FOR KIK BULGARIA

THE CHALLENGE
The opening of the first KiK store in Bulgaria is a major event for the retail sector in our country. In order to promote its entry into the Bulgarian market, the German brand has relied on Offerista Group Bulgaria to conduct a multichannel campaign. Thanks to this, KiK has successfully positioned itself in the new market and is becoming a recognisable brand for the target audience, which is actively interested in retail.

THE APPROACH
The campaign has two major goals:

  1. To appeal to a specific target group based on criteria set by the client
  2. To achieve 40,000 engagements through the Offerista Engage product

With Offerista Engage we use an innovative cost-per-engagement payment method, which includes a click or interaction with the banner by the user.

The pre-defined target groups are addressed within four-week period using the Engage campaign. Through the innovative programmatic display format, the creatives are positioned in websites suitable for the target audience, whereas the targeting is further optimised over time to achieve even better results. Implementation:

  • The creatives for the Engage campaign have not changed during the implementation period (1 month)
  • The link also remains unchanged for the entire campaign – driving traffic to KiK’s website

THE RESULTS
Within 1 month, through the Engage campaign, KiK was promoted on a number of websites relevant to the target audience.

The customer-reserved interactions with the advertisement (engagements) are 40,000, but the campaign managed to increase them 20 times, reaching 821,202 interactions, with an engagement rate of 26%.

The achieved CTR is 0.82%.

The results are more than satisfactory for the client and prove that the programmatic display product Offerista Engage has exceptional potential on the Bulgarian market.