A GREAT PARTNERSHIP FOR ALL-ROUND COMMUNICATION OF OFFERS:
THE MEDIA CENTRAL GROUP EXTENDS ITS DIGITAL EXPERTISE VIA OFFERISTA GROUP GMBH
Mönchengladbach / Berlin, 3 August 2021 – Digital excellence meets the market leader in unaddressed direct mail: Europe’s largest shopper marketing network, Offerista Group GmbH, is part of the Media Central consortium. The new partnership means that both companies will combine their core expertise within the haptic and digital advertising solutions sector and therefore significantly increase the range of services provided from a single source to their clients.
Haptic and digital communication of offers focus on different consumer requirements and are therefore in a symbiotic relationship with each other. This is an aspect that is reflected in the ever-increasing hybrid use of channels by consumers. MEDIA Central has already been cooperating with Offerista Group GmbH since 2019 to best serve increasing client wishes for all-round communication of offers.
With more than 130 staff and eight locations in Europe, Offerista Group GmbH is now part of the MEDIA Central consortium, the market leader in unaddressed direct mail. This new partnership means both companies aim to handle the ever-increasing demand by offering the best-possible service from a single source. By using cross-media strategies, clients should benefit from an even larger overall reach. As an independent full service media agency, the MEDIA Central consortium continues to monitor all haptic and digital channels in a neutral manner in accordance with client requirements.
Stefan Hamacher and Ingo Wienand, managing directors of MEDIA Central, explain: “Offerista Group GmbH stands for digital excellence and ideally supports us in our core business. After a long period of successful collaboration, we have now decided to become a family together – and to improve our communication of offers even further for our retail clients.“
Benjamin Thym, CEO at Offerista Group GmbH, was also delighted about this move: “MEDIA Central has been extremely successful for over 20 years, and as market leader in unaddressed direct mail, it is very much a giant within the industry. We’re looking forward to being part of the team and creating a success story together!”
Founded in Mönchengladbach in 1997, the MEDIA Central consortium specializes in business communications and has developed into an independent media agency that leads in the unaddressed direct mail sector. The group offers a wide range of products to its clients with bases in Prague and Warsaw: Based on the latest developments in geomarketing, this also covers comprehensive advertising solutions in the out-of-home, radio, and digital media sectors alongside its primary focus of haptic communication of offers.
Offerista Group GmbH was founded in 2008 and specializes in the preparation of tailored, digital solutions for location-based marketing of offers and branches as a shopper marketing network. With a primary focus on over-the-counter trade, the company provides flexible, cross-channel advertising measures and consultation for around 1,600 international retail and manufacturing brands along their customer journey. Offerista Group GmbH also offers a market-leading scope due to a well-developed network. With the development of new products such as Offerista Discover, a digital format for personalized retail communications, Offerista Group GmbH has established itself as a highly innovative player within the market.
About MEDIA Central
MEDIA Central is an independent media agency headquartered in Mönchengladbach with other offices in Prague and Warsaw. MEDIA Central is active in 23 European countries, passing on the promotional messages of its clients based on the latest geomarketing. The agency’s client portfolio covers around 100 companies in all industries, particularly in food retailing. MEDIA Central was founded in 1997 and now employs around 300 people. In 2019 the agency was accredited as being a “Great Place to Work” as one of the top employers in North-Rhine Westphalia.
About Offerista Group GmbH
As a shopper marketing network, Offerista Group GmbH offers individually customized, digital solutions for the location-based marketing of offers and branches across Europe. Promotional messages are issued across a large network of user-relevant channels via cross-channel campaigns providing great scope. Brands can make consumers curious about products and attract them into their branches. Offerista has a team of more than 130 staff in Europe, supporting and advising over 1,600 international retail and manufacturing brands across channels from all industries along their customer journey. As well as their headquarters in Berlin, they have locations in Dresden, Essen, Vienna, Sofia, Warsaw, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym. Offerista is one of the three initiators of the “Initiative Digitale Handelskommunikation” (IDH in short, the initiative for digital retail communication) that was introduced in 2021. The objective of the initiative is to increase public awareness of digital retail communication as a pioneering branch of the industry.