BOSCH CELEBRATES 5 YEARS OF BOSCH HOME APPLIANCE STORES IN AUSTRIA WITH OFFERISTA DISCOVER
High awareness for anniversary campaign with interactive advertising format
– Bosch home appliance stores focus on interactive communication for anniversary
CAMPAIGN GOALS AT A GLANCE
- Create awareness for the anniversary of Bosch Home Appliances Stores in Austria and make the potential target group aware of the anniversary campaign
- Address and activate potential customers to visit the stationary stores (five stores in three regions: Vienna, Linz, Graz) & the online shop
- Interactive communication of comprehensive anniversary promotions (extended warranty, free delivery, 25% discount)
IMPLEMENTATION OF THE CAMPAIGN
- Discover as a solution for a dynamic, digital and interactive advertising of the anniversary special, consisting of Bosch product worlds and highlights in a mobile-optimized browsing feed.
- 1 interactive Discover Productfeed per region each: individualized for Vienna, Linz and Graz
- Additional local target group activation with push notifications in the radius of the five stores in Austria:
•Bosch Store Wien Mariahilferstraße
•Bosch Store Donau Zentrum
•Bosch Store Vösendorf
•Bosch Store Linz
•Bosch Store Graz Seiersberg
RESULTS THAT SPEAK FOR THEMSELVES
- Very good push CTRs of up to 30%.
- Strong product engagement CTR of 5% (*benchmark according to IAB Europe: 0.3%) → high user interest in Bosch anniversary campaign
- Significant reach of approx. 1 million impressions (→ great awareness was generated for the current anniversary campaign thanks to max. high visibility)
“For our anniversary campaign ‘5 Years Bosch Home Appliances Stores in Austria’ we had a reliable partner on our side with Offerista. Through the locally optimized product worlds, we were able to generate a very high awareness for our anniversary offers and, in combination with the store-based push notifications, we were able to activate our target group and attract them to the stores and the online store.”
(D2C Marketing Management Central Europe, BSH Home Appliances Group)