BOSCH CELEBRATES 5 YEARS OF BOSCH HOME APPLIANCE STORES IN AUSTRIA WITH OFFERISTA DISCOVER

High awareness for anniversary campaign with interactive advertising format

Bosch home appliance stores focus on interactive communication for anniversary


CAMPAIGN GOALS AT A GLANCE

  • Create awareness for the anniversary of Bosch Home Appliances Stores in Austria and make the potential target group aware of the anniversary campaign
  • Address and activate potential customers to visit the stationary stores (five stores in three regions: Vienna, Linz, Graz) & the online shop
  • Interactive communication of comprehensive anniversary promotions (extended warranty, free delivery, 25% discount)

IMPLEMENTATION OF THE CAMPAIGN 

  • Discover as a solution for a dynamic, digital and interactive advertising of the anniversary special, consisting of Bosch product worlds and highlights in a mobile-optimized browsing feed.
  • 1 interactive Discover Productfeed per region each: individualized for Vienna, Linz and Graz
  • Additional local target group activation with push notifications in the radius of the five stores in Austria:

                    •Bosch Store Wien Mariahilferstraße

                    •Bosch Store Donau Zentrum

                    •Bosch Store Vösendorf

                    •Bosch Store Linz

                    •Bosch Store Graz Seiersberg 



RESULTS THAT SPEAK FOR THEMSELVES

  • Very good push CTRs of up to 30%.
  • Strong product engagement CTR of 5% (*benchmark according to IAB Europe: 0.3%) → high user interest in Bosch anniversary campaign
  • Significant reach of approx. 1 million impressions (→ great awareness was generated for the current anniversary campaign thanks to max. high visibility)

“For our anniversary campaign ‘5 Years Bosch Home Appliances Stores in Austria’ we had a reliable partner on our side with Offerista. Through the locally optimized product worlds, we were able to generate a very high awareness for our anniversary offers and, in combination with the store-based push notifications, we were able to activate our target group and attract them to the stores and the online store.”

(D2C Marketing Management Central Europe, BSH Home Appliances Group)