PROGRAMMATIC DISPLAY: VIDEO&MAP

Highly Interactive placement driving purchase directly in-store

How it works:

Sodastream Case

WITH PROGRAMMATIC DISPLAY: VIDEO&MAP, YOU PUT YOUR PRODUCT OR IMAGE CAMPAIGN DIRECTLY ON YOUR CUSTOMER’S SCREEN, WHEN AND WHERE IT IS MOST APPEALING TO THEM. PROGRAMMATIC DISPLAY: VIDEO&MAP ARE PERFECT FOR INCREASING VISIBILITY AND ATTENTION.

Highly Interactive placement via Maps integration in Display before the purchase decision

Channels on which Programmatic Display: Video&Map can be displayed:

  • Programmatic Network via Display&Video 360

 

Countries:

  • EU-wide

Formats:

  • Halfpage Ad (300×600)
  • Mobile Interstitial (320×480)
  • Medium Rectangle (300×250)

KPIs that can be reported:

  • Impressions
  • Clicks
  • Engagements (First Interaction: Click or Map Opening)

 

Format benchmarks: *

  • Engagement rate: > 2.20%
  • CTR > 0,75%

What is needed?

  • video (mp4, max. 3MB, no audio) // 300×250, 300×340 and 300×460
  • logo (PNG)
  • primary and secondary corporate identity color hex code

COUNTRIES IN WHICH THE FORMAT CAN BE DISPLAYED