PROGRAMMATIC DISPLAY: VIDEO&MAP

How it works:

Sodastream Case

WITH PROGRAMMATIC DISPLAY: VIDEO&MAP, YOU PUT YOUR PRODUCT OR IMAGE CAMPAIGN DIRECTLY ON YOUR CUSTOMER’S SCREEN, WHEN AND WHERE IT IS MOST APPEALING TO THEM. PROGRAMMATIC DISPLAY: VIDEO&MAP ARE PERFECT FOR INCREASING VISIBILITY AND ATTENTION.

Highly Interactive placement via Maps integration in Display before the purchase decision

Channels on which Programmatic Display: Video&Map can be displayed:

• Programmatic Network via Display&Video 360

Countries:

• EU-wide
  

Formats:

• Halfpage Ad (300×600)
  
• Mobile Interstitial (320×480)
• Medium Rectangle (300×250)

KPIs that can be reported:

• Impressions
• Clicks
• Engagements (First Interaction: Click or Map Opening)

Format benchmarks: *

• Engagement rate: > 2.20%
• CTR > 0,75%

What is needed?

• video (mp4, max. 3MB, no audio) // 300×250, 300×340 and 300×460
• logo (PNG)
• primary and secondary corporate identity color hex code